The Royal Conservatoire of Scotland – Brand Story

Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are:

  • Workshop to clarify their market positioning and points of difference /USPs
  • Workshop to agree a tone of voice that conveys their brand personality
  • A ‘Brand story’ pulled all this together in an easy to read guide

Subsequently, the client asked me to write a corporate brochure and the primary landing public pages for their website, giving guidelines for writing the rest of the web copy.

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