Liz did an excellent job working as part of our team at Lewis creating Edinburgh International Festival’s 70th Anniversary website. Her story telling skills were hugely advantageous to the project and really supported the concept we had developed. Everyone was delighted with the end result and we’d have no hesitation in using Liz again.
Kirsty Wright, Account Director, Lewis
Liz Holt was recommended to us and we in turn highly recommend her. We had previously written our own copy but the results were often diluted and disjointed. Understanding the importance of good copy, we made the decision to commission a professional copywriter. Liz looked over our previous copy and hosted a workshop with us to learn about our company and requirements. She guided us to define our message with a clear brand story, tone of voice and brand values. This forms the foundation for all of our copy and results in a much quicker writing process for Liz with fewer edits required. We now think of Liz as an extended member of our team and call on her to write all of our copy. We have not only saved time but more importantly the resulting copy is without doubt far more effective.
Caryn Inglis, E-Commerce and Marketing Manager, A. D. Rattray
A dozen words on Liz.
Experienced, talented, creative, conceptual, original, thinker, persuasive, bright, surprising, dependable, team, convivial.
Dawn Kermani, Creative Director, Union Direct (2005 – 2016)
We are absolutely delighted with the copy that you have written – it has hit exactly the right note and it is exactly what we were hoping for.
Lady Inchyra, The Byre at Inchyra
Liz, what you have accomplished with my website copy has been utterly transformative. I needed cohesive, rich, emotionally engaging copy that would speak to the luxury travel market…and you delivered! Thank you for your keen insight, creativity and flexibility during this process. Working with you was a breeze, despite the fact we’re thousands of miles away. I’d happily recommend your services to anyone in a heartbeat.
Brandon Perkins, VIP Concierge in Los Angeles
If you want real copy that gets results – use Liz. Our 2015/16 Prospectus is flying off the shelves. I can’t thank Liz enough for assisting us in getting us to where we are today.
Mhairi Cassidy, Royal Conservatoire of Scotland
Liz has worked with us on a range of communication projects, including our 10th anniversary work. She has a great ability to understand the subject matter and bring it to life through her interviews and writing, producing lively and impactful copy. It is always enjoyable working with Liz as she provides a professional and creative service.
Stephanie Bungay, Cairngorms National Park Authority
We approached Liz to work with us at a monumental stage in our history as we changed our name from the Royal Scottish Academy of Music and Drama to the Royal Conservatoire of Scotland. The change was introduced to reflect the range of disciplines we offer but more importantly to underpin our position as one of the world’s leading providers of professional training in the performance arts. Liz worked with us at every step, working with staff and students through a series of brand messaging workshops to develop our brand story and really pull together who and what we are and how we communicate that internally and externally. The end result has been far more than the obvious outputs of web copy and print – it has been the catalyst for a sea change in the way we think about ourselves and has firmly consolidated our ambitious plans for the future.
Fiona Duncan, Marketing Director, Royal Conservatoire of Scotland
Liz is our word book.
John Wallace, Principal, Royal Conservatoire of Scotland
Personable, sharp, and a pleasure to work with. That’s a summary of Liz. It’s rare to find a writer who listens and absorbs loads of facts, casts aside the trivia and then shapes the important nuggets into engaging, contrasting copy pretty much at the first attempt. I wish I could write as thoughtfully as she does, and with the same simplicity, economy, clarity and personality.
Paul Balaam, Consultant at Cauldron
I hugely value Liz’s skills as a writer. She’s highly intuitive and will invest time getting to know the client and his/her business’ needs then craft the copy to fit like a Savile Row suit. Liz’s copy always answers the brief because she takes the time to ask the right questions – that comes from experience and hard graft. I’m always confident introducing Liz to any client, as I know, she’s a pleasure to be around. Liz approaches challenges with great energy and enthusiasm and delivers brilliant results.
Kath Macintyre, MD, 13hundred
Working with Liz is always a pleasure. The quality of her work is first class, with just the right mix of creativity and understanding of who she is writing for. Liz not only has delivered great copy, but also provided it in a manner suited to the web environment – she does this perfectly.
David Gardner, MD, Sedley Place Digital
Liz’s ability to translate technical detail into creative and engaging copy is second to none. Her artistic flair for words proved to be the driving force in a hugely successful marketing campaign within the property and financial services market place. I would highly recommend working with Liz.
Lesley Canavan, Financial Services Consultant
Liz is an excellent copywriter, very professional and very experienced. She has the unique ability to tune in straight away and start to produce some excellent copy from day one. Don’t shy away if you think it’s outside her box/experience you’ll find she’ll excel at it. If that wasn’t enough … Liz is also very friendly, very committed and a pleasure to work with.
Colin Downing, Marketing Consultant to Ralph Trustees Ltd (The Grove, The Athenaeum, Runnymede-on-Thames, Greengarden House)
Liz is a talented, experienced story teller and great to work with because she’ll take time to make sure your communication objectives are clear and she’s never short of ideas to throw into the mix. Her expertise is digging deep and homing in on the details that will make the biggest difference. Liz is one of the most passionate, energetic writers I know and it never fails to impress how her copy can bring out many competitive edges for brands, even those lacking clear competitive advantages. Her strategic writing skills can create a path that takes the reader on an emotional journey so by the time they reach their destination it’s effortless for them to take action. I’d recommend Liz for her passion, expertise, speed of working, depth of thinking and really caring about making a difference for your business.
Lesley Sudiro, Senior Account Director, WWAV Rapp Collins Scotland
When words fail us, we always chat to Liz Holt. Our copy, when written by Liz, has a life, energy and elegance that is not only beautiful to read but crucially, engages our clients right from their first word… her passion for perfection is supreme. Would we recommend Liz? In a heartbeat.
Niels and Ali Calvert, Blue Sky Photography
I had the pleasure to work with Liz on the overhaul of The Grove’s website. Liz impressed me by her capacity to deliver copy of the highest quality, quickly and within the brand guidelines. She works fast, she is flexible and she is always keen to suggest new ideas to improve the brand messages we create. A real pleasure to work with, Liz quickly became essential to us.
Antoine Levy, Marketing Director, The Grove Hotel
Liz’s attention to detail, style of writing and professionalism makes her a pleasure to work with. We would recommend Liz to anyone else looking for copywriting services.
Valerie Moar, Design Director, Scottish Widows
Liz’s work is on brief and on time – if only all suppliers could be such a joy to work with.
Victoria Bytel, Head of Membership and Research, Direct Marketing Association (UK)
Adaptable, creative, and original, Liz is an excellent sales copywriter who understands her client’s target audience and focuses on getting a persuasive message across. Her web copy is passionate, informative and appealing. She’s interested, interesting, thinks about what she is writing. Fun to work with and respectful of her client’s deadlines, Liz does not play with words just to be clever – she is a truly gifted copywriter. She’s the real deal.
Anne Simpson, Director, History in the Making and Loretto Training and Research
Liz has a great understanding of communication, can quickly grasp complex problems and develop appropriate tone of voice to match the brand vision and reach varied audiences.
Mark Hosker, CD, 13hundred
The copy Liz wrote for the imagination workshop website and team building brochure was fantastic. She spent time understanding the essence of our business, which she then captured superbly in the copy. I would not hesitate to use her copywriting services again.
Martin Slater, Director, The Imagination Workshop
What always impresses me about Liz is how she tunes into the client’s business right away. This means that she gets the tone of voice and style right first time; and that saves everyone time and money.
Richard Taylor, Taylor Partners – Internet Consultants
Liz’s depth of research, knowledge and understanding of the client’s needs is second to none. A joy to work with and an invaluable asset to know.
Euan Webster, Tayburn Design
Liz has worked with us on a number of projects large and small.
She’s 100% reliable, 100% professional, and 100% fun to work with – please don’t use her, she’s ours!
Iain Valentine, Navy Blue Design
Liz has been a great asset to us in creating our corporate brochure and website, responding as quickly as we needed, and immediately grasping what we needed to get across. We had already chosen a designer and Liz worked with them seamlessly. We were totally delighted with the end result, which truly reflects what Integrity is about and gets our message across clearly.
Lindsey Whitehouse, MD, Integrity International Events Ltd
We hired Liz to assist with writing corporate materials. We are really pleased with the results. Liz worked hard to really understand our business and was able to communicate our messages clearly and in a tone we really liked. We found her to be reliable and responsive.
Catherine Simpson, Head of Operations, SEP equity and venture capital
Liz responded well and speedily to a rather vaguely specified project. She built up her understanding of the subject in no time and came up with just the right approach to a complex financial topic.
Isobel Hunter, Director, Adam and Company
Liz MacWhirter 