Wolffe has worked closely with Laing to position the brand as Edinburgh’s premium jewellery and watch retailer. So when their 175th anniversary approached, Wolffe created an exquisite brochure for the one and only necklace made to celebrate this milestone.
I worked closely with the design team to develop the creative approach. We drew together quotations from Michael Laing and the seven designers, researched events over 175 years of history and described Laing’s heritage. The brochure copy explains the design process with abundant ‘authenticating detail’ to emphasise the fine craftsmanship involved.
The astonishing piece holds 447 diamonds and one blue sapphire, set in an stunning design. Naturally, in celebrating Laing’s 175th anniversary, it was priced at £175,000.
Wolffe subsequently commissioned me to write the launch campaign (print and web copy) for the world’s first ever Scottish Gold fine jewellery, created by Laing.