Freelance copywriter – helping your brand talk sense
Wolffe has worked closely with Laing to position the brand as Edinburgh’s premium jewellery and watch retailer. So when their 175th anniversary approached, Wolffe created an exquisite brochure for the one and only necklace made to celebrate this milestone. I worked closely with the design team to develop the creative approach. We drew together quotations… Continue reading LAING – THE 175 NECKLACE
My role as copywriter involved sifting through voluminous research to create chapters that drew together the client’s themes. From this, I formed a series of textured narratives, working closely with Lewis and the client at EIF. As you can see from the screen grabs, these featured film clips (vintage and new), photographs and audio content that brought each story to life. Read more...
Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story
Writing about sustainability, science and climate change is important to me. To date, I've written the copy for the 2018 Sustainability Report for the Carlsberg Group, brand stories and brochure copy for the James Hutton Institute, and the 'Our Voices' petition website leading up to pivotal Paris COP 21. Carlsberg - Sustainability Report 2018 To write… Continue reading Copy for sustainability & science clients
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
What exactly is a Copy Brief? If you’re new to writing briefs, I hope this helps explain the whys and wherefores. A Copy Brief or Creative Brief uses a Q&A format to help you clearly define and express the creative problem to be solved. Wording varies but the basic questions comprise: 1. Background. (Why are… Continue reading 6 reasons for writing a Copy Brief
You can write a great brief… organise the WHAT so I just do the HOW… avoid 25% time cancellation charges… make me an offer I can’t refuse. All these will reduce your copywriting costs and even strengthen the effectiveness of your project / campaign. Write a great copy brief Are you a designer? Please make sure… Continue reading Cut your copywriting costs
Hello. Please bear with me as we run through this boring but necessary statement about what I do, or more to the point, don't do with your data. You only need to read this if you have shared your email address with me. Don't worry, I promise to be good. I won't flog your details… Continue reading GDPR, you and me – the obligatory statement
Liz MacWhirter 
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