Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are:
- Workshop to clarify their market positioning and points of difference /USPs
- Workshop to agree a tone of voice that conveys their brand personality
- A ‘Brand story’ pulled all this together in an easy to read guide
Subsequently, the client asked me to write a corporate brochure and the primary landing public pages for their website, giving guidelines for writing the rest of the web copy.
Liz MacWhirter 