The Royal Conservatoire of Scotland – Brand Story

Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story

Brochure copy for Cairngorms National Park

I wrote this beautiful 28-page brochure for the Cairngorms National Park Authority, designed by Mortonward. It was part of the CNPA’s 10 year celebrations, highlighting some achievements from the past decade. Armed with a great brief, I interviewed a range of people who live and work in the Park: Politicians including John Swinney MSP, Sarah… Continue reading Brochure copy for Cairngorms National Park