My role as copywriter involved sifting through voluminous research to create chapters that drew together the client’s themes. From this, I formed a series of textured narratives, working closely with Lewis and the client at EIF. As you can see from the screen grabs, these featured film clips (vintage and new), photographs and audio content that brought each story to life. Read more...
FACING THE REALITY OF A CHANGING CLIMATE WITH KATHARINE HAYHOE In November 2017, I organised an event where more than 200 people gathered in Edinburgh to hear US climate scientist Katharine Hayhoe, human ecologist Alastair McIntosh and leading mediator John Sturrock QC discuss the importance of finding hope in the climate crisis. Amazingly, this event… Continue reading A sustainable future?
Mass storytelling and the power of advertising Shakespeare was one of the first to take stories to a mass audience in Britain. To watch a story acted on stage, Elizabethans rowed across the stinking heaving Thames and endured many hours on wooden seats or standing in the thrashing rain in the pit. All just to… Continue reading Shakespeare and the power of mass-storytelling in advertising
B|Panache provides luxury travel design and personal concierge services to high fliers visiting L.A on vacation. Brandon, the founder, approached me to write the website copy as a result of my copywriting for the Bulgari hotel in London and other five star destination clients. The designers were Herman and Scheer in California. Working closely with… Continue reading Luxury travel copywriting
Over the years I've written financial copy for clients ranging from the high street to hedge funds - see my full client list. The challenge for financial copywriting is to ensure the copy continues to read smoothly and persuasively throughout the extensive compliance approval process, who usually require many drafts of copy. I always try… Continue reading Financial copywriting
These gems from my portfolio won many creative awards, a few years ago now. EQUAL EXCHANGE - PACKAGING COPY Equal Exchange deserve a round of applause. They bring the world’s finest organic and fair trade products to the UK. Good Creative gave them the design solution for their packaging range of 67 products and I… Continue reading Copywriting award-winners
Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story
Writing about sustainability, science and climate change is important to me. To date, I've written the copy for the 2018 Sustainability Report for the Carlsberg Group, brand stories and brochure copy for the James Hutton Institute, and the 'Our Voices' petition website leading up to pivotal Paris COP 21. Carlsberg - Sustainability Report 2018 To write… Continue reading Copy for sustainability & science clients
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
My debut novel, Black Snow Falling, was published by Scotland Street Press in 2018. Nominated for the CILIP Carnegie Medal and the Historical Association's Young Quills Award, it was Book of the Month at Scottish Book Trust. I want to reassure my copywriting clients that I'm available; income from books is modest and I still enjoy connecting… Continue reading Black Snow Falling