Work / Blog

The Royal Conservatoire of Scotland – Brand Story

Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story

“We Are” The Royal Conservatoire of Scotland

The WE ARE corporate brochure was a significant statement for the client, released at the time of their name change from the RSAMD to the Conservatoire. I had already worked with them as a brand language consultant to identify their key messages and the right tone of voice. My brochure copy wove these together with many… Continue reading “We Are” The Royal Conservatoire of Scotland

Trinity Laban Conservatoire of Music & Dance – Brand Story

What do you do when perception and reality do not match? And especially when that gap may be needlessly damaging your brand? You need a Brand Story. The client is always the expert but sometimes it takes an outsider to cut through the flim flam, the politics and the subjectivity to help identify and express the… Continue reading Trinity Laban Conservatoire of Music & Dance – Brand Story

CREATIVE SCOTLAND – Arts In Prison brochure copy

Can the arts help in the path to desistance from crime? These cases show that when prisoners engage with the arts (acting, writing and making art) it helps stop re-offending. Case in point is Paul Brannigan, whose life-changing acting experiences in prison led to becoming a BAFTA award-winning actor. But for most, just a small… Continue reading CREATIVE SCOTLAND – Arts In Prison brochure copy

Brochure copy for Cairngorms National Park

I wrote this beautiful 28-page brochure for the Cairngorms National Park Authority, designed by Mortonward. It was part of the CNPA’s 10 year celebrations, highlighting some achievements from the past decade. Armed with a great brief, I interviewed a range of people who live and work in the Park: Politicians including John Swinney MSP, Sarah… Continue reading Brochure copy for Cairngorms National Park

CREATIVE SCOTLAND – Scotland’s Creative Learning Plan

Scotland’s Creative Learning Plan is an important project that aims to impact on every sector of society in Scotland – not just the creative industries. As one of the project partners, Creative Scotland undertook the task of drawing together all the threads to date. I worked closely with Creative Scotland’s in-house communications and design team… Continue reading CREATIVE SCOTLAND – Scotland’s Creative Learning Plan

15/16 Prospectus Royal Conservatoire of Scotland

Working closely with the Royal Conservatoire of Scotland (RCoS), I wrote the copy for their 2015/16 Undergraduate and Postgraduate Prospectus. The designer at D8 and I kept in touch throughout the process to ensure the copy and design worked strongly together; it tells a visual and verbal narrative that magnetises potential applicants. The approach I… Continue reading 15/16 Prospectus Royal Conservatoire of Scotland

Brand copy for Benromach Whisky

Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky