Copy for every touch point
Big brands, small businesses, charities, universities, museums… no matter who you are, your customer is on a journey with you. I take the time to understand your objectives, brand personality and your customer’s needs. This way, you get believable copy that’s true and feels right to your audience at every touch point:
- website copy
- email campaigns
- online advertising
- social media content
- brochure / print copy
- copy / editing for prospectuses
- copy / editing for annual reports
- exhibition / interpretative copy
- packaging copy
- and, of course, ads.
Sometimes, people want to define copywriters as either ‘creative’ or ‘long copy’. Thanks to a brand-responsive background, I’m both. It makes me a useful freelance support and a safe pair of hands for your brand.
Ad hoc
Cherry picking is fine by me. If you just need a one-off project within brand guidelines, I’m your woman (see my work for Carlsberg or financial clients for example). Or engaging interpretation copy to fascinate your visitors (see my work for Glenmorangie). Snap, for annual reports (Barr’s Soft Drinks). Or FMCG packaging copy (Equal Exchange and Benromach Single Malt Whisky). Or copy to woo travel consumers (B|Panache and Bulgari Hotel London).
I’m happy to drop in at any stage of the process.
When you’re stuck…
If your client is having difficulty articulating a brief, put me in front of them. I can draw out and capture what’s needed and write the copy.
I can also help you work out your Brand Story: your brand promise, supporting stories and tone of voice to express your brand truths.
Please contact me for more information.
What always impresses me about Liz is how she tunes into the client’s business right away. This means that she gets the tone of voice and style right first time; and that saves everyone time and money.
Richard Taylor, Taylor Partners
Liz MacWhirter 