About Liz

Freelance copywriter Liz MacWhirter
Freelance copywriter Liz MacWhirter

So. As freelance copywriters go, how am I different? I can help your brand or organisation talk sense to the people who matter. I dig deep to find your brand truths – then get results.

You can trust me to deliver the copy for whatever you need, from strategic TOV to content, packaging, print and online marketing.

I wrote the first websites for Ardbeg Single Malt Whisky, The Athenaeum, The Grove, Bulgari Hotel London and other premium brands. Today, clients such as The Grove use me for their ongoing marketing content, Wolffe Design for campaigns such as the world’s first Scottish Gold collection of fine jewellery, and The Carlsberg Group for their Sustainability Report 2018 and 2019.

  • Freelance creative copywriter and ‘long’ copywriter for agencies, designers and direct clients, internationally. See Linkedin for my agency history.
  • Award-winning quality gives you more effective copy and a better ROI.
  • I write fiction as L.J. MacWhirter Black Snow Falling (Scotland Street Press, 2018) was listed for the prestigious Carnegie Medal. My WIP is Peregrinus, a medieval yarn.

How can I help? Please contact me.

Liz MacWhirter biz card