About Liz

Liz Mac oblong

So. As freelance copywriters go, how am I different? I can help your brand or organisation talk sense to the people who matter. I dig deep to find the true, simple, interesting things to say – then get results.

With decades of experience in brands, advertising and direct marketing, I can support you in any way you need. Copywriting, for me, is about finding the brand truth and creating a connection: a sparky Michelangelo-esque moment of touch with your customers. I have a nose for great ideas and solutions.

  • Freelance creative copywriter and ‘long’ copywriter since 2002 for agencies, designers and clients. I write anything online, advertising and DM, print, packaging, exhibitions and annual reports. Many clients use me to develop their Brand Story, pinpointing the best brand messages and the right tone of voice. See Linkedin for my agency background.
  • Edinburgh-based, I write for clients and agencies everywhere: Glasgow and the rest of Scotland, London and internationally.
  • Award-winning quality means more effective copy and better results.
  • My novel, Black Snow Falling, has been published by Scotland Street Press under the name L.J. MacWhirter and is nominated for the 2019 CILIP Carnegie Medal. Books pay very little so copywriting is business as usual. 

You can trust me with any copy brief. So how can I help? Please contact me.

Liz MacWhirter biz card