B|Panache provides luxury travel design and personal concierge services to high fliers visiting L.A on vacation.
Brandon, the founder, approached me to write the website copy as a result of my copywriting for the Bulgari hotel in London and other five star destination clients. The designers were Herman and Scheer in California. Working closely with the designers and client, I ensured the web copy brings to life the benefits offered by this luxury travel concierge, appealing to the target audience and using a tone of voice appropriate for the US market.
Liz, what you have accomplished with my website copy has been utterly transformative. I needed cohesive, rich, emotionally engaging copy that would speak to the luxury travel market…and you delivered! Thank you for your keen insight, creativity and flexibility during this process. Working with you was a breeze, despite the fact we’re thousands of miles away. I’d happily recommend your services to anyone in a heartbeat.
Other clients I’ve written for in the luxury travel sector include Bulgari Hotel London, The Athenaeum, The Grove, Archerfield and Runnymede-on-Thames.
Liz MacWhirter 