LAING – THE 175 NECKLACE

Wolffe has worked closely with Laing to position the brand as Edinburgh’s premium jewellery and watch retailer. So when their 175th anniversary approached, Wolffe created an exquisite brochure for the one and only necklace made to celebrate this milestone. I worked closely with the design team to develop the creative approach. We drew together quotations… Continue reading LAING – THE 175 NECKLACE

18 years later: enduring copy for Ardbeg Whisky

I recently re-joined The Ardbeg Committee, while scoping out competitor activity for a new Single Malt Whisky client, The Clydeside Distillery.  Two weeks later, something very familiar thumped onto my doormat. Almost word for word, it’s the same welcome pack I wrote 18 years ago. The first pack was posted in July 2000 when The… Continue reading 18 years later: enduring copy for Ardbeg Whisky

Copy for the Edinburgh Festival ’70 website

My role as copywriter involved sifting through voluminous research to create chapters that drew together the client’s themes. From this, I formed a series of textured narratives, working closely with Lewis and the client at EIF. As you can see from the screen grabs, these featured film clips (vintage and new), photographs and audio content that brought each story to life. Read more...

Shakespeare and the power of mass-storytelling in advertising

Mass storytelling and the power of advertising Extract from Chapter, “Mass Storytelling and the Power of Advertising”, by Liz Holt (later Liz MacWhirter) for the book, “The Bard & Co. Shakespeare’s role in modern business”. Published 2007 by Cyan. Organised by 26 and The Globe Theatre, London.  Shakespeare was one of the first to take… Continue reading Shakespeare and the power of mass-storytelling in advertising

The Royal Conservatoire of Scotland – Brand Story

Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story

Copy for sustainability & science clients

Writing about sustainability, science and climate change is important to me. To date, I've written the copy for the 2018 Sustainability Report for the Carlsberg Group, brand stories and brochure copy for the James Hutton Institute, and the 'Our Voices' petition website leading up to pivotal Paris COP 21. Carlsberg - Sustainability Report 2018 To write… Continue reading Copy for sustainability & science clients