Freelance copywriter – helping your brand talk sense
Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
Scotland’s Creative Learning Plan is an important project that aims to impact on every sector of society in Scotland – not just the creative industries. As one of the project partners, Creative Scotland undertook the task of drawing together all the threads to date. I worked closely with Creative Scotland’s in-house communications and design team… Continue reading CREATIVE SCOTLAND – Scotland’s Creative Learning Plan
Working closely with the Royal Conservatoire of Scotland (RCoS), I wrote the copy for their 2015/16 Undergraduate and Postgraduate Prospectus. The designer at D8 and I kept in touch throughout the process to ensure the copy and design worked strongly together; it tells a visual and verbal narrative that magnetises potential applicants. The approach I… Continue reading Prospectus RCoS
Liz MacWhirter 
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