Freelance copywriter – helping your brand talk sense
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
Copy for the new Visitor Centre at the Glenmorangie Distillery had to be absolutely in character for the brand, now owned by LVMH. Infusing the heritage and history with soft brand messages, the copy draws the visitor through the centre and whets their appetite for the shop. Commissioned by Wolffe Design. … Continue reading Writing exhibition copy – Glenmorangie Single Malt Whisky
Liz MacWhirter 
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