Freelance copywriter – helping your brand talk sense
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
My debut novel, Black Snow Falling, was published by Scotland Street Press in 2018. Nominated for the CILIP Carnegie Medal and the Historical Association's Young Quills Award, it was Book of the Month at Scottish Book Trust. I want to reassure my copywriting clients that I'm available; income from books is modest and I still enjoy connecting… Continue reading Black Snow Falling
Copy for the new Visitor Centre at the Glenmorangie Distillery had to be absolutely in character for the brand, now owned by LVMH. Infusing the heritage and history with soft brand messages, the copy draws the visitor through the centre and whets their appetite for the shop. Commissioned by Wolffe Design. … Continue reading Writing exhibition copy – Glenmorangie Single Malt Whisky
You can write a great brief… organise the WHAT so I just do the HOW… avoid 25% time cancellation charges… make me an offer I can’t refuse. All these will reduce your copywriting costs and even strengthen the effectiveness of your project / campaign. Write a great copy brief Are you a designer? Please make sure… Continue reading Cut your copywriting costs
Liz MacWhirter 
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