Freelance copywriter – helping your brand talk sense
Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story
Writing about sustainability, science and climate change is important to me. To date, I've written the copy for the 2018 Sustainability Report for the Carlsberg Group, brand stories and brochure copy for the James Hutton Institute, and the 'Our Voices' petition website leading up to pivotal Paris COP 21. Carlsberg - Sustainability Report 2018 To write… Continue reading Copy for sustainability & science clients
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
What do you do when perception and reality do not match? And especially when that gap may be needlessly damaging your brand? You need a Brand Story. The client is always the expert but sometimes it takes an outsider to cut through the flim flam, the politics and the subjectivity to help identify and express the… Continue reading Trinity Laban Conservatoire of Music & Dance – Brand Story
Liz MacWhirter 
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