My role as copywriter involved sifting through voluminous research to create chapters that drew together the client’s themes. From this, I formed a series of textured narratives, working closely with Lewis and the client at EIF. As you can see from the screen grabs, these featured film clips (vintage and new), photographs and audio content that brought each story to life. Read more...
Before writing a word for the Royal Conservatoire of Scotland, I acted as a brand language consultant for this client. We worked closely together as I took them through a process to close the gaps between public perceptions and the reality of who they are: Workshop to clarify their market positioning and points of difference… Continue reading The Royal Conservatoire of Scotland – Brand Story
Stuff Creative commissioned me to write all the copy for Benromach Speyside Single Malt Whisky. I worked closely with the design team and the client to express the brand repositioning and wrote the copy for every context: new whisky bottles and packaging, website and online and offline marketing. Production has doubled at the distillery in Speyside to… Continue reading Brand copy for Benromach Whisky
The WE ARE corporate brochure was a significant statement for the client, released at the time of their name change from the RSAMD to the Conservatoire. I had already worked with them as a brand language consultant to identify their key messages and the right tone of voice. My brochure copy wove these together with many… Continue reading “We Are” The Royal Conservatoire of Scotland
What do you do when perception and reality do not match? And especially when that gap may be needlessly damaging your brand? You need a Brand Story. The client is always the expert but sometimes it takes an outsider to cut through the flim flam, the politics and the subjectivity to help identify and express the… Continue reading Trinity Laban Conservatoire of Music & Dance – Brand Story