Freelance copywriter – helping your brand talk sense
I wrote this beautiful 28-page brochure for the Cairngorms National Park Authority, designed by Mortonward. It was part of the CNPA’s 10 year celebrations, highlighting some achievements from the past decade. Armed with a great brief, I interviewed a range of people who live and work in the Park: Politicians including John Swinney MSP, Sarah… Continue reading Brochure copy for Cairngorms National Park
Scotland’s Creative Learning Plan is an important project that aims to impact on every sector of society in Scotland – not just the creative industries. As one of the project partners, Creative Scotland undertook the task of drawing together all the threads to date. I worked closely with Creative Scotland’s in-house communications and design team… Continue reading CREATIVE SCOTLAND – Scotland’s Creative Learning Plan
Working closely with the Royal Conservatoire of Scotland (RCoS), I wrote the copy for their 2015/16 Undergraduate and Postgraduate Prospectus. The designer at D8 and I kept in touch throughout the process to ensure the copy and design worked strongly together; it tells a visual and verbal narrative that magnetises potential applicants. The approach I… Continue reading Prospectus RCoS
Hello. Please bear with me as we run through this boring but necessary statement about what I do, or more to the point, don't do with your data. You only need to read this if you have shared your email address with me. Don't worry, I promise to be good. I won't flog your details… Continue reading GDPR, you and me – the obligatory statement
Things in threes are normally good. Little pigs. Wise men. Stooges. But not surnames. Copywriting clients and agencies all know me as Liz Holt - my old married name. But I'm getting married again. And getting published. So all you need to remember is Liz MacWhirter, the name I've always had. I'll be published as… Continue reading Dropping the Holt
To evoke a House & Gardens feel, the copy for Inchyra uses ‘authenticating detail’… specific nouns and descriptions that helped to communicate the Byre’s unique brand promise.
Liz MacWhirter 
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